![]() It wasn’t until her daughter Deannee Santiago thought to sell their products online that it became a skincare company.įour years since then, Lulu’s Holistics has become a household name for skincare products not just for people of color but for anyone who wants to take care of their skin naturally and effectively. In fact, Frederick first got the idea of Lulu’s Holistics just because she herself wanted those changes. The idea was to formulate natural and alternative products that are eco-friendly, affordable, and effective. Unlike most competitors, Janet Frederick’s own skincare line was created as a natural solution to skin problems that many people might have. This is the reason why Lulu’s Holistics stays relevant amid the increasing amount of competition. When introducing new products into the market, especially in the skincare industry, it is vital to address real problems. Skincare is becoming an essential commodity of modern human society for those who can pamper themselves or give the love their skin and hair deserve. This means that younger women and even some men are becoming increasingly conscious about their skin, making for an even bigger market for various skincare products.įrom this alone, it can be inferred that the skincare industry is ever-growing to cater to its consumers’ ever-changing needs. However, what is more notable is the shift of the industry’s target market from older women to a younger generation. As it stands, it is currently at over $155 million. Statista estimates that by 2025, it will grow into a market size of more than $189 billion. The global skincare market is growing in and of itself every year. The latter is the case for skincare company Lulu’s Holistics. At the same time, others tend to expand year in and year out naturally. However, not all businesses can successfully grow despite their years of operation. This signals a case of greater demand and the potential for more significant revenue. GRAVES, SR.Business expansion is one of the ultimate goals of any entrepreneur who is starting out. Black Business Month Sponsored by Nationwide.Profiles of Principled Entrepreneurship.Chasing Success Podcast by JP Morgan Chase.100 Founders of Change by American Express.Elevate Black Podcast sponsored by Fifth Third Bank.Economic Equity & Racial Justice Townhall Series. ![]() The Future of Financial Services Summit (In-Person).The Future of Financial Services Summit (Virtual).And that, my friend, is where you’ll find your passion! I always say go back to your childhood and remember that one thing that brought you joy, that one thing that you call your hobby. ![]() My suggestion to others who want to turn their passion into a successful business is to make sure it’s actually your passion, ’cause it’ll never feel like a job and it’s something you’ll actually enjoy doing and it never gets tiring. What suggestion would you give those who want to turn a passion into a successful business? I don’t see autism when I look at them, I see life and a means for me to continue my journeys onward so they’ll never need, want, or lack anything ever in life. It’s my calling I know nothing else but to take care of and provide for my loved ones. I wanted better for them, I wanted them to still experience all the joys of living independently. Having twin daughters that are autistic has taught me patience and allowed me to understand the true meaning of self-perseverance and unconditional love.
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